Fintech Abu Dhabi Innovation Challenge

Connecting Startups to Financial Institutions To Deliver Innovative Solutions

The FinTech Abu Dhabi Innovation Challenge connects leading technology providers to corporate champions to address gaps or develop new products and solutions for the Middle East, South Asian and African market.

Structured as a pitch competition, startups from across the world are invited to submit their solutions to problem statements posed by financial institutions and regulators. The applications will be carefully evaluated and whittled down to select finalists who will be invited to present their solutions during Fintech Abu Dhabi. Winners will go on to work with corporate partners in a variety of manners, conducting PoCs and gaining commercial contracts.

Fintech Abu Dhabi Innovation Challenge

The Innovation Challenge is designed as a no-frills expedited process to gain real exposure to market demands and leverages the global footprint of Fintech Abu Dhabi to showcase startup talent to a wide ranging audience of investors, financial institutions and government entities.

For 2021, the Innovation Challenge leveraged the functionalities of the ADGM Digital Lab, a community-led marketplace and virtual testing environment to accelerate the deployment of PoCs in a neutral environment supervised by ADGM FSRA.

View Challenge Statements


The Innovation Challenge Grand Final 2021 will take place at 2:25PM on the 23rd November on the Main Stage.

Time Presentation Speakers
2:25 PM Introduction Gabrielle Inzirillo, Head of Market Development - FSRA, ADGM
2:28 PM Innovation Challenge Pitch Corporate Champions:
1. Emirates NBD
2. Etihad Credit Insurance
3. First Abu Dhabi Bank
5. Pearl Data Direct
6. Standard Chartered Bank
7. The Saudi British Bank
3:09 PM Closing Remarks Gabrielle Inzirillo, Head of Market Development - FSRA, ADGM

See the Agenda

Benefits of participating in the Innovation Challenge

  • Gain exposure and an opportunity to work with a leading financial / regulatory institution to develop a PoC
  • Explore potential market expansion opportunities with support from Abu Dhabi Global Market as a strategic partner
  • Benefit from recognition as an entrant into one of the global fintech sector’s most unique and recognised challenges
  • Explore opportunities to showcase and develop your winning product in ADGM’s Digital Lab

Terms and conditions

Register for Fintech Abu Dhabi 2021

This year’s Fintech Abu Dhabi is free to attend - register now to claim your virtual pass giving you access to all sessions on the 23–24 November, that’s in excess of 40 hours of content and the chance to learn from more than 150 speakers! Join fintech pioneers, investors, VCs, founders and industry leaders for two days of unmissable opportunity, only at MENA’s leading fintech festival.

Yes, I consent to receiving emails from ADGM regarding Fintech Abu Dhabi and the above selected Search Global Tour stops (if any).

Once registered you will receive a confirmation email to confirm your virtual pass. Approximately one week ahead of the event we will contact you to provide full details of how to access this year’s Fintech Abu Dhabi – join fellow participants on our live event platform and enjoy the chance to network virtually, watch sessions, ask questions and interact in our live polls. Alternatively, you can also stream all the content live from the website. Register for your virtual two-day pass below.

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