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3rd Party: 20 Feb 2025
Yicai, a leading financial news outlet under Shanghai Media Group (SMG), has secured a landmark partnership with ADGM, the premier international financial centre of the UAE's capital, Abu Dhabi. This agreement positions Yicai as ADGM's primary media partner in China and marks the beginning of a new chapter in fostering professional exchanges across key sectors such as economy, trade, and culture between China and Abu Dhabi.
Yicai, the only business and financial media organization in China with a comprehensive media portfolio spanning digital platforms, television and radio, newspapers and magazine, will provide regular coverage on Abu Dhabi’s policies, industries, and business environment. This commitment is outlined in the Memorandum of Understanding (MoU) signed by Hamad Sayah Al Mazrouei, CEO of ADGM Registration Authority, and Ms. Li Rong, Vice President of Shanghai Media Group and Chairwoman of Yicai, at the 2025 Abu Dhabi Investment Forum on Feb. 20.
Yicai will also participate in major ADGM forums, including the Abu Dhabi Financial Week, Abu Dhabi Sustainable Finance Forum, and Abu Dhabi Investment Forum. The MoU was signed in the presence of H.E. Ahmed Jasim Al Zaabi, Member of Abu Dhabi’s Executive Council & Chairman of the Abu Dhabi Department of Economic Development (ADDED) and ADGM and, and Mr. Fang Shizhong, President of Shanghai Media Group.
The two parties will explore opportunities to co-host events in China and Abu Dhabi, fostering finance and investment dialogue, alongside activities such as forums, visits, training, media exchanges, and cultural engagement, to strengthen industry connections and strengthen mutual understanding.
Commenting on the partnership, Hamad Sayah Al Mazrouei, CEO of ADGM Registration Authority, said: “We are delighted to partner with Yicai. This collaboration reflects ADGM’s commitment to enhancing global connectivity and fostering deeper understanding between our two nations. As Abu Dhabi continues to strengthen its position as a leading international financial centre, such strategic alliances are instrumental in shaping a more connected, innovative, and resilient global economy.”
SMG views the partnership with ADGM as an opportunity to enhance information sharing, boost global influence and foster innovation in the financial market, Fang said. With a global reach of over one billion viewers, SMG is committed to driving systemic media reforms, focusing on the core strategies of "news-driven, culture-oriented, and integration-strengthened" to make the group a more internationally influential, innovative, and competitive multimedia corporation, Fang said.
Li Rong stated that Yicai has always been committed to assisting Chinese enterprises go global and to providing reliable information and professional business connections for multinational companies and institutions developing in China. She believes that Abu Dhabi will serve as a gateway of the Middle East for Yicai to conduct reporting and business development. Yicai also has a strong willingness and professional capability to deeply engage with and support institutions in Abu Dhabi in their business expansion in China.
In recent years, China and the Middle East have drawn closer, particularly through the Belt and Road Initiative, forging deeper collaborations in infrastructure, energy, finance, and technology. The UAE, as a major economic player in the region, has long been an important partner for China in the Middle East.
SMG international media umbrella includes major channels such as ShanghaiEye, Yicai Global, and Dragon TV, with more than 4.8 million global viewing hours annually and over 10 million overseas followers.
Since launching its English-language platform Yicai Global in 2016, Yicai has connected China with the world, helping Chinese companies go global while providing reliable information and business connections for multinational companies expanding into China.
Yicai entered into talks with ADGM last year and is now an exclusive media partner for the 2025 Abu Dhabi Investment Forum, which took place in Beijing on Feb. 18 and in Shanghai on Feb. 20. The forum focuses on key areas like finance, trade, infrastructure, technology, and healthcare, exploring investment opportunities between China and the UAE.
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